About

Hi, I'm Eric.

I'm a solo designer based in the San Francisco Bay Area. After years in tech, mostly in health tech, I learned to focus on the why behind every decision and turn complex workflows into something simple. Now I bring that to marketing websites for B2B, SaaS, and service businesses.

A marketing site has one job: to make visitors understand what you do, why it matters, and what to do next. So I lead with clarity over decoration. And because I both design and build, I care as much about how the site is built as how it looks, so it's fast, easy to use, and simple for you to update yourself after handoff.

Whatever the project, you work directly with me from first call to launch.

HeadshotEric Ruelas
What I do

One person, the whole project.

01

Web Strategy

I dig into your business, audience, and goals first, so every decision on the site has a reason behind it.

02

Web Design

Clean, intentional design in Figma that guides visitors toward the action you care about.

03

Web Development

Built in Webflow or Framer: fast, reliable, and easy for you to update yourself after handoff.

Contact

Let's build something that works.

Book a quick call, or send a message and I'll get back to you within a couple of days.