Entidad is a community technology platform built on data sovereignty, helping service organizations modernize their operations without losing community trust. I built a marketing site that made that balance clear to two very different audiences.
Entidad lives at the intersection of technology and community advocacy. The site had to communicate that without drowning in tech jargon or going so soft it lost credibility.
I ran a structured discovery and strategy process, competitor research, a sitemap, and wireframes, to land on a tone and layout that spoke to technical buyers and community partners at the same time.
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