Unmio is a privacy-first CRM for social-impact organizations, built to help mission-driven teams manage their communities without compromising people's data. My job was to build a marketing site that made a complex product clear to a non-technical audience and got people to sign up.
Privacy-first CRM is a mouthful for a busy nonprofit leader. The site had to make the value obvious and credible in seconds, without watering down what makes Unmio different.
I led with mission and outcomes instead of feature lists, and used clear hierarchy and familiar UX patterns from my product design work to guide people toward signing up. The result feels calm, credible, and easy to move through.
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